Sales and Marketing Strategy & Planning
Our Signature Service:
The eXubrio Group Marketing Plan Audit
Marketing Plan Audit: Improve the impact on sales of your marketing activities.
This audit concentrates on your outbound marketing efforts. During the audit, we:
- Evaluate your current marketing, lead generation, and sales support
activities. - Assess expense budget and actual expenses supporting these
activities. - Examine measures that are in place to determine effectiveness.
- Report on alignment between marketing expenses, sales support, and
results.
Following assessment of existing marketing programs, we will:
- Deliver an alignment report.
- Develop and present a revised plan that better aligns activities and
expenses with measurable revenue generating results. - Discuss your next steps to implement new marketing programs.
- Stay with your team to the extent that you wish to ensure successful
implementation of the recommended changes. - Assist you in finding the right people if you conclude that you need
to strengthen your marketing and sales support teams.
eXubrio Group CEO Paul McAfee will personally manage your Marketing Plan Audit.
The following presentation provides
an abbreviated version of the eXubrio Marketing Plan Audit for on-screen
viewing:
eXubrio Marketing Plan Audit
To download a more detailed version
of the presentation in Acrobat format, click here:
eXubrio Marketing Plan Audit
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See more about a Marketing Plan Audit.
Read our Marketing Communications Performance Audit brochure:
"Believe It or Not, They Just Got Audited"
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The eXubrio Marketing Plan Audit