Your Situation

As a growing business at a critical stage in your evolution, you need sales and marketing efforts that will enable you to achieve your financial and business goals -- without undue strain on your budget.

eXubrio Group knows and understands the particular challenges of businesses in emerging growth and turnaround situations. We've helped clients in these situations transform their marketing plans and sales operations and we can bring that expertise to your company.

Emerging-growth Businesses

eXubrio Group moves emerging companies from the early, highly technical product development stage to the customer-focused sales and marketing growth stage.

In most cases the founders and a group of technical people who have a product, usually have patents, and may have a couple of customers, dominate the early development of a new company. The company's investors see this progress, but may not see a solid understanding of the sales and marketing processes.

eXubrio Group evaluates the product, market, and competitive environment, and works with the client organization to develop an integrated sales, marketing and channel strategy. We define the organizational structure needed to implement this, based on funds available and future cash flow expectations.

When this is done, we can stay to help implement the plan, and we can help recruit the people needed to make the implementation successful. When we do the recruiting, we do it from the strength of an intimate understanding of the strategy -- and a knowledge of the founding team based on our previous work with that team.

Turn-arounds

For companies with an established product, reasonable customer base and prospects for future growth, that just aren't meeting performance targets, eXubrio can refine and improve existing marketing and sales processes.

Typically in these environments, we find an effective sales and marketing strategy is not in place, or the right people are not available to implement such a strategy.

eXubrio steps in to provide the same evaluation and strategy development steps as we would with an emerging growth client, understanding that there is usually a more developed customer base and a prior marketing plan of some sort. We audit the existing plans and provide a report that summarizes where the strengths and weaknesses are in these plans. We then work with the client to develop revised sales, marketing, and channel strategies. eXubrio experts also are available to help implement these strategies, and to recruit the required talent to deliver the desired sales, revenue, and cash flow growth for the client.

Merger or Acquisition

For companies that recently have grown as a result of a merger or acquisition, eXubrio aligns the teams and goals from the two merged companies to ensure cost savings from joining the teams are achieved while protecting the important brands and customer bases.

Companies trying to merge sales and marketing teams face special challenges. They frequently have two brands, two distribution channels, two sets of sales professionals, and two sets of sometimes overlapping customers.

The business plan for the merger usually includes reduction in sales and marketing costs, which often assumes reductions in sales and marketing staff. The challenge is to hold onto profitable customers, maintain the value of the one or two brands that will exist after the merger is complete, and keep sales growing.

The eXubrio Group team has first-hand experience in this area. We will help you evaluate the two organizations and bring together the best elements to achieve both cost savings and revenue growth goals.

 


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