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Winning at New Products: Accelerating the Process from Idea to Launch
» $29.00

Compelling evidence why consistent product development is so vital to corporate growth

By Robert G. Cooper
Product Details:
ISBN: 0738204633
Format: Paperback, 416 pages
Pub. Date: May 1, 2001
Publisher: Perseus Publishing

For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true cross-functional collaboration, and, most importantly, applying a rigorous process for making sound business decisions at every step-from idea generation to launch.

Revolutionizing Product Development
» $39.95

QUANTUM LEAPS IN SPEED, EFFICIENCY, AND QUALITY

By Steven C. Wheelwright
Product Details:
ISBN: 0029055156
Format: Hardcover: 364 pages
Pub. Date: June 15, 1992
Publisher: Free Press

Warren L. Batts Chairman and CEO, Premark International, Inc. Captures and clarifies the nuances of the product development process. Their abundant use of real world examples, with ample charts and tables of realistic data, provides an all encompassing perspective. Whether we're seeking incrementals, platforms, or breakthroughs, we can reshape our approaches to be far more effective in our diverse businesses by using the insights provided by their work

Managing New Product & Process Development: TEXT CASES
» $60.00

Put into practice today's winning strategy for achieving success in high-end sales!

By Author Steven Wheelwright
Product Details:
ISBN: 0029055172
Format: Hardcover, 896 pages
Pub. Date: December 10, 1992
Publisher: Free Press

Text Cases

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