eXubrio Group

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Weekly, between 500 and 1,000 people download our white papers for free. We will not sell or share your information. As you can see from the last white paper in our list, "Slam SPAM," we don't like spam or spammers.

The DPV Group - Delivering Profitable Value

In 1984, Michael Lanning created the concepts of Value Proposition and Value Delivery System while working at McKinsey & Co. He now runs a successful consulting company, The DPV Group, helping companies around the world apply these concepts. The DPV Group has authorized eXubrio to deliver consulting services based on these principals. The following white paper is Michael's explanation of the concepts of Value Proposition and Value Delivery System.

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Delivering Profitable Value

Search Engine Optimization: Maximizing your Website's online presence

One of the first places many prospects visit when they first evaluate a product or service is a company's website. For the prospect to find your website, it must be indexed and available through the major search engines. This white paper about Search Engine Optimization (SEO) provides solid, basic instruction about how to optimize your website for the best search engine results.

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Search Engine Optimization

eXubrio PR 101 - The ABCs of Public Relations

PR is building relationships with groups called "stakeholders" with which an organization interacts to change attitudes and bring about desired behaviors. You build relationships with stakeholders to let them know what you do and why they should care. The goal is to increase their support of your organization.

Free White Paper (PDF):
The ABCs of Public Relations

eXubrio PR 101 - The Art of the Press Release

Even if you have the cleanest, most targeted media distribution list in the world, your efforts will be for naught if the recipients of your press release dont read it. This article will provide you with basic tips on writing a decent, functional press release that should at least get read, if not acted upon, along with a sample press release.

Free White Paper (PDF):
The Art of the Press Release

eXubrio PR 101 - How to Prepare for a TV Interview

This third white paper in our PR 101 series is really a simple, easy-to-follow checklist. Most executives fear television interviews, so we offer this checklist to help them prepare.

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How to Prepare for a TV Interview

Slam SPAM

It wastes your time. It carries germs viruses and worms. It can kill your email system. And it is getting worse every day or so it seems. What can you do about it?

Free White Paper (PDF):
Slam SPAM: Getting Back at Spammers

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