eXubrio Group Marketing Workshops

Small business owners and directors of non-profit organizations will learn how to increase the impact of their marketing programs during a new series of workshops by advertising, PR, SEO, and marketing firm eXubrio Group LLC. The workshops will help participants develop and improve their marketing skills while teaching how they can control or reduce expenses associated with marketing and sales activities.

Paul McAfee, eXubrio Group CEO, will personally lead each of the workshops.  Participants will learn a marketing process, and then will discuss how they can use that process in their organizations.

eXubrio Group does not charge a fee for these workshops. However, participants are asked to donate $20 to one of two 501 (c) (3) registered non-profits, the American Diabetes Association or the Eastern Hills Rotary Foundation.

Workshop Hand-out

Register for one or more of the workshops below.

The dates and locations for the first five workshops are:

What Workshops interest you?

  1. Value Proposition Development.
  2. Key Message Development.
  3. Marketing Audit & Marketing to influence Prospect Behaviors.
  4. Public Relations as a Marketing and Sales Tool.
  5. Sales Appointment Making at the Executive Level.

Value Proposition Development.

This isn't what you think of a Value Proposition.  This is the answer to the five questions Michael Lanning created when he defined "Value Proposition," in 1984, inventing that phrase.

1. Who is your target customer?

2. What is the timeframe for this Value Proposition for this specific target customer?

3. What do you want the customer to do, before they become your customer, and after you close the sale?

4. What alternatives do they have, versus doing business with you?

5. What experiences will they receive if they do what you want them to do?

The answers to these questions are crucial, and provide an entirely new way to look at your business, your marketing, and your sales processes.  In most cases, clients completely revise all of their sales and marketing materials, including website copy, literature, ads, sales materials, and presentations, after completing this exercise.  Click here for a white paper by Michael Lanning explaining "Value Proposition" in the context of his Delivering Profitable Value methodology.


Key Message Development.

One "output" of conducting a Value Proposition exercise is that you get a new set of Key Messages.  These are the top 3 - 4 experiences that your Value Proposition delivers to your customer.  They are also the top 3 - 4 reasons why a prospect would decide to buy from you.  With these messages, everything you write - website copy, literature, ads, sales materials, presentations - contains consistent messages that matter to your prospects and customers.

We will help you evaluate your existing Key Messages, and those of your competitors.  Then we will help you develop Key Messages that drive sales.


Marketing Audit & Marketing to Influence Prospect Behaviors.

Every prospect goes through five "adoption" steps to become your customer:

Awareness > Interest > Intent > Evaluation > Purchase

We show you how to align your marketing and sales activities with these five steps.  You can measure the effectiveness of everything you do as it relates to moving a prospect through the five adoption steps.  Most clients find they can spend less on marketing and sales while increasing revenue growth.  Click here to visit our Marketing Audit page, with a descriptive presentation.


Public Relations as a Marketing and Sales Tool.

Public Relations (PR) is  your most effective, lowest cost, "Awareness" marketing tool.  Do you know how to use it?  And, PR can drive massive volumes of interested traffic to your website.  Are you using PR as a web tool?  We'll show you how.  Click here for our "PR 101 - The ABCs of Public Relations" white paper.


Sales Appointment Making at the Executive Level.

How is your key business-to-business sales person's time split between cold calling for leads and visiting prospects to close sales?  We can show you how to reduce your sales persons' time on the phone so that they have more "face" time with prospects, leading to more sales.  Click here to visit our sister company, eXubrio C-Level Leads.  This company makes sales appointments for business-to-business clients at the Vice President to CEO levels.


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